Buddha & Business
Zen principles the world's greatest CEOs use without knowing it.
Read on AmazonAmazon listing still shows the pen name Tanapanyo
2026
I went back to being a beginner at 68.
Then I wrote about what that costs and what it returns. I research business psychology at École Internationale Universelle in Paris, and I write trade books on Buddhist thought and working life.
Most of my work asks one question in different forms. Why do capable people keep scaling something that was already enough?
EIU Paris Business Psychology
FRSA Royal Society of Arts
Five books on Amazon
Books
Books
Books
Five books written for readers who will never open a journal article. I started publishing under two pen names, and I am moving them back to my own name. Where an Amazon listing still shows the old name, it says so below.
The Buddha Mindset
Buddhist wisdom for burnout, overthinking and the pressure to keep producing.
Read on AmazonAmazon listing still shows the pen name Tanapanyo
The Wisdom Before Zen
Twenty-eight ancient Buddhist stories, retold for a mind that will not stop turning.
Read on AmazonAmazon listing still shows the pen name Tanapanyo
Shoshin
The startup founder's guide to beginner's mind.
Read on AmazonAmazon listing still shows the pen name Tanapanyo
The Forever Charge
How the subscription economy quietly drains you, and how to get the money back.
Read on AmazonAmazon listing still shows the pen name Tan Wahkins
Research
Research
Research
Single-authored work in business psychology, written from Bangkok and affiliated with EIU Paris, most of it built on data I could actually get my hands on rather than the data I wished existed. Two further articles appeared in Scopus-indexed journals in 2025, co-authored.
Where a paper is still in review, it says so.
- Coaches Without CredentialsConditionally accepted, in production
- Translation Is Not EnoughUnder editorial review
- Enough Is a SkillUnder editorial review
- Sufficiency Before ScaleIn revision
- Collectivism and the Limits of the Individual FrameIn revision
- Automation and the Collapse of ReachSubmitted, empirical
- Guilt by AssociationSubmitted, empirical case study
- Kindergarten Again at 68Submitted
About
About
About
I spent most of my working life in Thai industry, close enough to the floor to watch capable managers repeat the same expensive mistake for years without anyone ever telling them it was one. I am now a researcher in business psychology at École Internationale Universelle in Paris, and a Fellow of the Royal Society of Arts.
What I keep returning to is the gap between what a person can measure and what a person can actually judge. Managers certain they delegated well. Founders who scaled past the point where scale helped. Writers who mistake output for progress. The work is not about slowing down for its own sake. It is about noticing where the returns stopped.
I write in English and in Thai. Everything now goes out under my own name.
Contact
Contact
Speaking and correspondence
I take a small number of talks each year, in English or Thai, on sufficiency, delegation and the psychology of scale. For invitations, review copies or research correspondence, write to me directly.